By Sarah Pike
Like you, I’ve spent the past few years knowing, “There’s an app for that.” And every time I hear it, it bugs me. I didn’t really think about why, though, until recently.
Mac users have hugely embraced the iPhone App Store, not just as a convenient roundup of programs to buy for their smartphones, but as the towering, unassailable evidence of its superiority over other smartphones. Some non-Mac users have, even. My ex-boss parrots the line regularly. And why? I’d like to think it’s because Mac users aren’t used to having sufficient apps. Sadly, I have to conclude it’s because the average person can’t see past the clever Mac ad lines.
PC users have had apps coming out of their ears for, like, ever. Palm and Windows Mobile users have always had apps, many of them free. The most popular of which had nothing to do with flatulence.
But oh, the smug voice in the ads is telling you, “There’s an app for that.” Clearly, those things before the iPhone? Weren’t apps. Please. Give me an app to make iPhone users put their phones away while we’re having dinner, or an app that reminds iPhone users that their latest app helped Palm OS users for years before iPhone was a glimmer in Steve Jobs’ eye, maybe an app that flashes the message “iBaa.”