This morning I attended the Small Business Expo in NYC and spoke with Chris Ogburn, Director, Marketing and Strategy for Small and Medium Business for HP. We had a free ranging discussion that encompassed everything from entrepreneurs’ attitudes toward technology to the use of Linux in small business.
HP is currently the market leader (slightly more popular than Dell) in the SMB space, defined by IDC to be businesses with 1 to 1000 employees. HP leverages an extensive partner network of over 150,000 resellers, consultants, tech stores, etc all over the world, plus the direct channel, in order to reach SMB’s.
The factors that influence SMB purchasing decisions include:
- Service and support
- Quality and reliability
- Advice provided by trusted advisors
For this reason, HP created the Elite product line which includes 3 years of desk-side support and is built on high quality components. A key element of the Elite product line is also that all technical support is based in the USA, so customers know they are getting the best help they can get when they need it. The Elite line also includes VPro, a remote management software.
According to Chris, a lot of small businesses turn to the Elite when they start growing because the typical piecemeal approach to PC purchasing no longer works. Buying a PC here and there is OK when you only have a few computers, but for a rapidly growing company it is critical to establish standard configurations in order to make provisioning and maintenance more efficient.
One aspect of our discussion that was particularly interesting is what HP is seeing happen with companies started by younger entrepreneurs who are tech savvy. There has traditionally been a lack of computer knowledge in the SMB space, particularly with very small bricks and mortar businesses. Now we’re seeing businesses get started by people who grew up with computers and they see technology as an enabler, not merely as a cost center. This is changing the face of IT in small business and extending the tool set available to small business marketers.
HP Small Business Desktop Offers Performance and Security Tools to Boost Productivity
PALO ALTO, Calif., March 1, 2010 – HP today introduced the HP Elite 7100 Business Desktop PC, a high-performance desktop designed for small businesses that require easy set-up, improved security and flexibility.
“Savvy small business owners are choosing the latest PC technology to enhance their productivity and keep ahead of the competition,” said Alan Reed, vice president and general manager, Desktop PCs, HP. “The HP Elite 7100 is a performance workhorse that is easy to use so customers can focus on their business, not their IT.”
The HP Elite 7100 Business Desktop PC delivers maximized performance for enhanced multimedia creation and demanding multitasking because it is equipped with the latest Intel® Core™ i3, i5 and i7 processors(1) and the Intel H57 Express chipset.
Built in protection
Ideal for small businesses with limited IT support, the HP Elite 7100 includes HP ProtectTools for Small Business, a suite of security tools designed to help small businesses protect critical business assets and reduce time and money spent resolving security breaches. HP ProtectTools modules, located in the PC’s HP ProtectTools Security Manager console, include:
- Device Access Manager – controls ports, readable drives and removable storage devices to prevent unauthorized users from transferring or removing data.
- Credential Manager – offers single-sign-on functionality and automatic password storage and protection.
- File Sanitizer – permanently deletes individual files, folders and personal identifiable information from users’ desktop.(2)
The HP Elite 7100 also includes network security tools for protection against viruses and malware, including Norton Online Backup from Symantec, used to safeguard data stored on networked PCs by automatically backing up files to one secure location,(3,4) and Mozilla Firefox for HP Virtual Solutions, which includes a built-in reset function when browsing the internet to protect PC from malicious content.(4)
To protect users from PC theft, the HP Elite 7100 comes with a HP Chassis Lock(5) and optional Kensington MicroSaver Security Cable Lock.(5)
Communication and collaboration
The HP Connect Solutions (4) software suite, available for download, is designed and priced to offer small and medium businesses (SMBs) personal, efficient and professional communication, storage and collaboration solutions. The suite includes HP Virtual Rooms, which enables users to remotely connect to co-workers and customers, saving travel time and money. More information about this and other HP Connect Solutions for small businesses is available at www.hp.com/go/connectsolutions.
Flexible configurations can expand at the speed of business
The HP Elite 7100 offers flexible configurations that can be tailored to suit specific business needs, including a choice of pre-installed Windows® operating systems, up to 16 gigabytes (GB) of memory,(6) up to a one-terabyte (TB) hard drive,(7) a variety of optical drives and an optional Solid State Drive. The desktop also includes an array of bays and ports for expandable flexibility and the option for RAID 1 mirroring array with two hard drives that mirror data in real-time for reliable data protection.
For high-quality data and image support, the HP Elite 7100 offers an SATA DVD-ROM drive, SATA SuperMulti LightScribe DVD writer drive(8) and optional HP SATA Blu-ray Writer(9) for professional-quality DVD burning and labelling. A 22-in-1 Media Card Reader enables easy transfer of photos, files and videos to a PC from various types of memory cards, and VGA and DVI-D connectors allow users to view multiple documents or programs at the same time.
The HP Elite 7100 Elite Business PC is designed with environmentally- conscious businesses in mind and can be configured with power supplies that deliver up to 85 percent power efficiency, for ENERGY STAR® qualification.
Services and support dedicated to SMBs
Small and medium businesses can take advantage of a full portfolio of small business HP services and support tools for quick remote servicing, extended warranties, and troubleshooting. The portfolio includes HP Total Care, HP Virtual Support Room, HP Care Pack Services,(10) HP Support Assistant, HP Advisor and HP Online Classes.
Pricing and availability(11)
The HP Elite 7100 Desktop PC is expected to be available in the United States on March 1 with a starting price of $699.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
(1) 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel® 64architecture. Processors will not operate (including 32-bit operation) without an Intel 64 architecture-enabled BIOS. Performance will vary depending on your hardware and software configurations. See www.intel.com/info/em64t for more information. Dual Core is designed to improve performance of certain software products. Not all customers will necessarily benefit from the use of this technology. Maximum memory capacities assume 64-bit operating systems. Intel’s numbering is not a measurement of higher performance.
(2) For the use cases outlined in the DOD 5220.22-M Supplement.
(3) A free 30-day trial of Norton Online Backup comes preinstalled on HP PCs with 5 GB of storage. A 25GB online storage plan can be purchased for $39.99, a 20 percent savings, until Dec. 31, 2009. Details are available at www.norton.com/hpnoel/en/other4. Offer valid in the United States and Canada.
(4) Internet access required; sold separately
(5) Sold separately or as an optional feature
(6) Maximum memory capacities assume Windows 64-bit operating systems or Linux. With Windows 32-bit operating systems, memory above 3 GB may not all be available due to system resource requirements.
(7) GB = 1 billion bytes. TB = 1 trillion bytes. Actual formatted capacity is less. Up to 8GB (for XP and XP Pro), up to 12GB (for Vista) and up to 16GB (for Windows 7) of system disk is reserved for system recovery software.
(8) Don’t copy copyright-protected materials. Actual speeds may vary. Double Layer is a new technology. Double Layer media compatibility will widely vary with some home DVD players and DVD-ROM drives. Note that DVD-RAM cannot read or write to 2.6GB Single Sided/5.2 Double Sided-Version 1.0 Media. LightScribe creates a monochrome image. LightScribe media required and sold separately.
(9) Blu-Ray is a new format containing new technologies; certain disc, digital connection, compatibility and/or performance issues may arise, and do not constitute defects in the product. Flawless playback on all systems is not guaranteed. In order for some Blu-ray titles to play, they may require a DVI or HDMI digital connection and your display may require HDCP support. HD-DVD movies cannot be played on this Desktop PC. Don’t copy copyright-protected materials.
(10) Service levels and response times for HP Care Packs may vary depending on your geographic location. Restrictions and limitations apply. Service starts at date of hardware purchase. For details, visit www.hp.com/go/carepack.
(11) Estimated U.S. street prices. Actual prices may vary.