Web Wise Kids Launches New Web Site

Aimed to Empower Youth to Thrive in a Digital World

• The new website features new programs for parents and children to explore and learn online safely
• Provides tools for parents, educators and law enforcement officers
• Offers classroom resources and expert commentaries

Santa Ana, Calif., November 19,2010 – Web Wise Kids launched a new web site that reinforces the organization as an Internet safety education destination for youth and families to learn to make wise choices in their digital lives. Standing by their strong commitment to keeping kids safe online and promoting good digital ethics, Web Wise Kids’ new site offers a rich experience for people to discover, explore and learn online.

“This marks the beginning of an exciting turning point for Web Wise Kids. Our new strategy expands on Web Wise Kids’ existing strengths – a deep understanding about the importance of educating kids and parents on how to avoid inappropriate or unlawful online behavior and use the Internet safely and responsibly,” said Judi Westberg-Warren, CEO of Web Wise Kids. “Web Wise Kids is unique in that it provides simulated, experiential learning games in addition to tips, commentaries and training workshops for schools to assist America’s youth to flourish in a world of media and technology.”

Specifically, the new Web Wise Kids web site features an enhanced design and increased functionality. The new website details their vast product offering with interactive product demonstrations, product pictures, classroom resources and expert commentaries.

Developed by The Martin Agency, the new web site provides a tool for educators, law enforcement officers, parents, and community leaders to stay informed. “This site is the culmination of months of work and a place we hope will become the central hub for parents, youth and educators of the digital community,” said Jonathan Sackett, Chief Digital Officer at Martin. “The Martin Agency is proud to support Web Wise Kids’ effort in educating America’s youth on safety across all digital media.”

For more information on Web Wise Kids or a look at the new web site, visit www.webwisekids.com. Follow Web Wise Kids on Twitter at http://twitter.com/webwisekids, Facebook at http://www.facebook.com/webwisekids or YouTube at http://www.youtube.com/webwisekids.

About Web Wise Kids

Web Wise Kids is a national non-profit organization dedicated to empowering today’s youth to make wise choices online through easy-to-use, school-approved Internet safety education programs for young people.  Today’s e-generation is taught valuable lessons using unique computer games with fun, interactive simulations based on real-life criminal cases.  Web Wise Kids programs have reached more than ten million children and thousands of parents nationwide in conjunction with school systems, law enforcement, and community-based youth organizations.

About The Martin Agency

The fastest growing major agency in America according to Ad Age, The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design and content creation. Clients include the American Cancer Society, BFGoodrich, Discover Financial, ESPN3.com, Expedia, GEICO, Hanes, Microsoft, Morgan Stanley, PING, Pizza Hut, Sun Life Financial, Tylenol and Walmart.

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