Palo Alto, CA – (July 21, 2011) SNG Networks, Inc. today announced the launch of ComplainApp, a mobile app and website that supports people to harness the power of the group to get results from big companies.
Available as an app for iPhone, iPad, and Android, and as a web site (SaaS solution), ComplainApp is a comprehensive consumer advocacy solution.
“We have a lot of complaints about the companies we encounter in our daily lives, but we don’t have a good way to let them know,” said Noam Gordon, founder. “Sometimes we complain to our friends and family members, but studies show that just makes us more angry. ComplainApp is about doing something about our complaints – it’s for people who want to make the world a better place.”
Benefits & Features:
Save time: compose a beautiful complaint in seconds, using our complaint wizard (it’s so hard to write a good one, you know?)
Accurate: have your complaint submitted for you instantly – to the right place
Powerful: harness the power of the group to get results
Get notifications when your complaints have been answered
Find people with similar complaints and join together to get results
Follow up on your complaints, have us resend them, and manage them
Under the Hood – How it Works:
Complaints initially submitted via Twitter. We have a directory of companies that sits on top of Twitter to ensure that complaints go to the correct place (e.g. @AvisWeTryHarder instead of the intuitive @Avis). Directory is updated daily and incorporates, but is not limited to, Google places.
Does not require Twitter ID, but when user has a Twitter account it is integrated with ComplainApp.
Post-submission, user is offered options to submit via additional sites, including Facebook and – coming soon – Google+, GetSatisfaction, LinkedIn and others.
Users are encouraged and helped to re-tweet each other’s complaints & are shown complaints similar to theirs. System is set up for users to contact each other to discuss similar complaints, RT, etc. with the aim of building groups of complainers
System sends push notifications when companies respond (or don’t), similar complaints are filed, etc.
We follow up on all complaints. Those that are not answered via Twitter are submitted to company via other means.
Success Stories:
@yossizohar brought his car into his local Pep Boys Auto. The car was returned without the problem being fixed. Attempts to resolve the issue with the shop were unsuccessful. Using ComplainApp, he contacted the company HQ. Within a few days he had a phone call from the local shop promising to re-do the repair at no charge.
@kengoetsch purchased a Mother’s Day gift certificate from Massage Envy in the Seattle area. The mother in question did not want a massage. Massage Envy refused a refund. After using ComplainApp and having his complaint re-tweeted by several ComplainApp users, Ken was contacted by the company. Massage Envy specifically made it clear that the visibility of Ken’s complaint was behind their decision to reconsider their policy. After working with ComplainApp and Massage Envy to re-post his complaint as ‘resolved’, Ken received a full refund for the gift certificate.
For more success stories, see http://www.complainapp.com/Home/Overview
ComplainApp is unique because of its focus on consumers, as opposed to other customer service oriented apps that serve (and earn money from) businesses. This user-centered focus places ComplainApp firmly within the disruptive category of Vendor Relationship Management (VRM), where users exert control over their relationships with businesses (vs CRM, which is about businesses managing you).
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